For my advertising capstone class, my group and I had a project of making a mock advertising plan for Columbia Outdoor Wear.
The challenge was to make the campaign appealing to young women aged 18-28, which was also referred to as the Female Dynamic Active.
Research
Tatum collected data from a local climbing gym by interviewing young women climbers about what drives them to choose certain brands of outdoor wear.
Then I reviewed secondary sources to determine where and how to reach this audience most effectively. I also prepared the budget and media plan while our team was brainstorming the creative work.
After our group brainstormed the advertisements, Utpadel brought them to life visually. Then our group put together a presentation, with Lynn as the primary copy editor. When we presented our campaign to the class, the professor and the Columbia representative chose it as the best Campaign!
The Media Output
Click Here for the campaign presentation for Columbia.
Design Work
Logo Remake
