Barron Creek Farm Work
Instagram Post
I built a color palette around earthy tones to reflect the natural character of the project. For typography, I chose a bold sans serif style that created clear contrast and helped important elements rise to the surface. Much of the inspiration came from classic nineties design, especially the energy of old Nike posters and the simplicity of the Got Milk campaign. I have always been drawn to that era, even though it came before my time.
Tik Toks
Working with the farmers revealed a kind of creativity that made every piece of content feel grounded in real craft. This video highlights that spirit as he walks through the tools he built and uses every day.
Managed Socials
I stayed active on the channel by responding to follow requests and messages and by engaging with accounts connected to the farm’s community. I also created posts that brought attention to the partners who supported us. One example was a thank‑you to Johnny’s Selected Seeds, whose donation became part of the story we wanted to share.
Design Work
Logo Remake
This project comes from a design class I took in the fall of 2024. The course gave me a strong foundation in professional design standards and pushed me to think more critically about how visual choices shape meaning. I left with a clearer sense of how to use Adobe InDesign with purpose and confidence.
2025 Campaigns Capstone Class Project
For my advertising capstone class, my team and I developed a mock campaign for Columbia Outdoor Wear. We focused on understanding how young women ages eighteen to twenty eight make decisions about outdoor gear, and we shaped our strategy around the details that mattered most to them. We identified this audience as the Female Dynamic Active and built the campaign with their motivations and habits in mind.
Research
Smith gathered primary research at a local climbing gym by interviewing young women climbers about the factors that shape their choice of outdoor wear. I followed that work by reviewing secondary sources to understand where this audience spends its time and how they make decisions. I also developed the budget and media plan while the rest of the team and I refined the creative direction.
After our team developed the campaign concepts, Utpadel brought them to life through the final visual designs. We assembled the presentation together, with Lynn guiding the copy to its final form. When we presented the work, both the professor and the Columbia representative selected it as the strongest campaign in the class, which affirmed the care we put into every detail.
The Media Output
Click Here for the campaign presentation for Columbia.